This review is about who your website brings in, and what stops it. "Solar panels waterford" ranks 2nd from your homepage, real, confirmed, carrying the large majority of your 87 monthly visits. You've genuinely built nine county pages, Carlow, Waterford, Wexford, Kilkenny, Cork, Meath, Wicklow, Laois and Dublin. The dedicated Waterford page, the one built specifically to own this search, sits at 54th, well behind the homepage it was meant to replace. Separately, your site currently fails to load over a secure connection at all. It's all detailed below, with what to do about each one.
The site ranks for 40 searches. "Solar panels waterford" carries over 90 percent of your traffic, confirmed at 2nd from the homepage. Nine dedicated county pages exist, genuinely real content, and every one of them, including the Waterford page built for your own core search, currently earns 0 measured visits.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels waterford | 170 | 2nd, confirmed. Carries 90%+ of your traffic. | 2nd |
| solar panels waterford (dedicated page) | 170 | 54th, from /solar-waterford, the page built for it. | 54th |
| solar panels cork | 880 | 53rd, from /solar-cork. | 53rd |
| solar panels carlow | 170 | 18th, from /solar-carlow. | 18th |
| home battery storage | 880 | 67th, from your battery storage page. | 67th |
Nine real county pages is a genuinely large content investment most sites never make. None of it is winning yet, including the one page built for the exact search the homepage already proves works.
Nine real county pages, a battery storage page, a finance page, a news article, all of it genuinely real content. This is not a content problem. It's that none of the dedicated pages have yet overtaken the page they were built to replace, and the site has a real technical security gap separate from search entirely.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
1,050 people a month searching those two counties.
Visits already arriving from those exact searches today: 0.
Your Waterford homepage ranking already proves the same kind of search can be won.
1,050 real searches a month sit on two pages you've already built. You know your close rate on enquiries and what an install is worth. That's the sum worth doing on your side, once the secure connection is fixed for every visitor who arrives.
A site visitors can't reach securely loses trust the moment their browser warns them, regardless of how good the content behind it is. That's a cost paid on every single visit, every day it stays unfixed.