solarsure.ie · prepared for SolarSure only

Nine county pages exist. The one built for Waterford ranks worse than your homepage

This review is about who your website brings in, and what stops it. "Solar panels waterford" ranks 2nd from your homepage, real, confirmed, carrying the large majority of your 87 monthly visits. You've genuinely built nine county pages, Carlow, Waterford, Wexford, Kilkenny, Cork, Meath, Wicklow, Laois and Dublin. The dedicated Waterford page, the one built specifically to own this search, sits at 54th, well behind the homepage it was meant to replace. Separately, your site currently fails to load over a secure connection at all. It's all detailed below, with what to do about each one.

"Solar panels waterford"
2nd
Confirmed, from the homepage.
Your dedicated Waterford page
54th
Same search, well behind the homepage.
Real dedicated county pages
9
All 0 traffic except the homepage.
Secure connection (https)
Times out
Only loads over plain, unencrypted http.
01 The rankings

One address wins. Nine real pages built for the win sit unused

The site ranks for 40 searches. "Solar panels waterford" carries over 90 percent of your traffic, confirmed at 2nd from the homepage. Nine dedicated county pages exist, genuinely real content, and every one of them, including the Waterford page built for your own core search, currently earns 0 measured visits.

What people GooglePeople / monthYour situation
solar panels waterford1702nd, confirmed. Carries 90%+ of your traffic.2nd
solar panels waterford (dedicated page)17054th, from /solar-waterford, the page built for it.54th
solar panels cork88053rd, from /solar-cork.53rd
solar panels carlow17018th, from /solar-carlow.18th
home battery storage88067th, from your battery storage page.67th

Nine real county pages is a genuinely large content investment most sites never make. None of it is winning yet, including the one page built for the exact search the homepage already proves works.

Bottom line: You've built the pages that should own nine counties. None of them have taken over yet.
02 The specifics

Two things holding the numbers down

Weak
Your dedicated Waterford page ranks worse than the homepage
You have a dedicated page for "solar panels waterford", exactly the page that should own this search. It sits at 54th, well behind the general homepage at 2nd. The purpose-built page isn't getting the internal links and content depth to take over.
Broken
Your site doesn't load over a secure connection
https://solarsure.ie times out entirely, confirmed twice. The site only loads over plain http. Modern browsers show visitors a "Not Secure" warning on sites without a working secure connection, separate from anything to do with search rankings.
Worth noticing

Nine real county pages, a battery storage page, a finance page, a news article, all of it genuinely real content. This is not a content problem. It's that none of the dedicated pages have yet overtaken the page they were built to replace, and the site has a real technical security gap separate from search entirely.

Bottom line: The content exists across nine counties. The secure connection and the internal linking need fixing first.
03 Done for you

The fixes, already written out

Each fix below is ready to hand to whoever manages the site.

Fix 1 · Fix the secure connection
This is a real, checkable issue separate from search rankings, and the kind of thing that makes a visitor leave immediately if their browser warns them.
https://solarsure.ie → confirm the SSL certificate is installed and renewed, and that the hosting server responds on port 443
Fix 2 · Let the Waterford page take over
This gives the dedicated page a real chance to overtake the homepage for its own search.
solar panels waterford → owner: /solar-waterford, once strengthened. Link to it directly from the homepage instead of letting the homepage compete for the same words
Fix 3 · Strengthen the strongest remaining county pages
Ordered by search size.
/solar-cork , 880 searches a month, currently 53rd
/solar-carlow , 170 a month, currently 18th, closest to page one of the county pages
Bottom line: Fix the secure connection today. It affects every visitor, not just search.
04 The plan

What to do and when

Start at the top. The bottom block is the work that moves the numbers.

Today
about 30 minutes total
Report the https timeout to your hosting provider per Fix 1.
15 min
Add a homepage link to the Waterford page.
15 min
This week
about half a day
Confirm the SSL certificate is fully fixed and https loads normally.
check-in
Strengthen the Waterford page with more real content per Fix 2.
3 hrs
This month
the growth work
Strengthen the Cork page. 880 searches a month, the biggest single county opportunity.
half day
Strengthen the Carlow page. Already closest to page one of the nine county pages.
half day
05 What it adds up to

Run your own numbers on it

Your Cork and Carlow pages alone add up to

1,050 people a month searching those two counties.

Visits already arriving from those exact searches today: 0.

Your Waterford homepage ranking already proves the same kind of search can be won.

1,050 real searches a month sit on two pages you've already built. You know your close rate on enquiries and what an install is worth. That's the sum worth doing on your side, once the secure connection is fixed for every visitor who arrives.

Bottom line: Nine real pages exist. Fixing the secure connection and the internal links gives every one of them a real chance to rank.
Why sooner beats later

A site visitors can't reach securely loses trust the moment their browser warns them, regardless of how good the content behind it is. That's a cost paid on every single visit, every day it stays unfixed.

Whether you tackle this yourself or hand it to someone else
I'm happy to spend 15 minutes walking you through the report so you know which changes will actually move the needle first. Bring whoever manages your website if you like, and if you want, we'll put the first fixes live while we're on. You keep everything in this report either way.
Book the walkthrough
Or just reply to the message this arrived in, or call or text me on 083 059 8065.
Dylan Fahy, All Day Solar Agency. I design websites and handle SEO for solar installers across Ireland. Everything above comes from your live site, your public reviews and search data from July 2026.